Dong Mingzhu, Chairwoman of Gree Electric Appliances, Visits Thailand

Dong Mingzhu, Chairwoman of Gree Electric Appliances, visited Thailand on September 20, 2026, where she met and exchanged views with the management team, employees, and partners of GREE Thailand. During the visit, she reviewed the company’s operations across product development, distribution channels, after-sales service, and brand building, while also providing strategic guidance for GREE’s long-term development in the Thai market.

The visit reflects the importance GREE places on Thailand, where demand for air-conditioning solutions remains strong across a wide range of applications, including residential properties, commercial spaces, hotels, hospitals, schools, office buildings, industrial facilities, and large-scale projects. Thailand continues to represent a market with significant long-term growth potential.

Dong Mingzhu stated, “Products are the foundation of business development, while quality, technology, and integrity are at the heart of earning market recognition. GREE must remain committed to independent innovation, uphold rigorous quality standards, and build long-term consumer trust through reliable products.”

“Genuine Copper, Quality Materials” — The Foundation of Trust in GREE

Thailand’s hot climate and year-round use of air conditioning make stability, durability, and consistent cooling performance important factors when choosing air-conditioning products.

Dong Mingzhu emphasized, “GREE has always adhered to the principle of ‘Genuine Copper, Quality Materials.’ This is not merely an advertising message, but a commitment reflected in our choice of materials, core technologies, manufacturing processes, and consistent quality standards.”

GREE remains committed to competing through quality rather than price-cutting, with a strong focus on high-standard materials, innovation, and product reliability to deliver long-term value to users.

Going forward, GREE Thailand will communicate this commitment through product showcases, technology education, real-world installation projects, and user experiences, enabling Thai consumers to better understand the quality of GREE’s materials and products while strengthening brand recognition around the concept of “GREE — Genuine Copper, Quality Materials.”

Quality Assurance at Every Stage, from Manufacturing to Installation and Service

Dong Mingzhu noted that a high-quality product must be supported by quality control from the manufacturing stage, together with professional installation and service.

GREE therefore continues to strengthen the responsiveness of its after-sales service, rigorous quality-control systems, and installation standards to ensure stable, long-term product performance after delivery while reducing the likelihood of malfunctions and the need for repairs.

GREE Thailand will continue to enhance the knowledge and skills of dealers, installers, and after-sales service personnel. At the same time, the company will further develop its service network and quality-management mechanisms, covering every stage from sales and system design to installation and after-sales service, with the aim of delivering a reliable and reassuring ownership experience to Thai consumers.

Advancing Solar Energy Toward Low-Carbon and Zero-Carbon Buildings

As global development increasingly focuses on clean energy and carbon reduction, Dong Mingzhu introduced GREE’s approach to applying solar energy technologies and zero-carbon energy systems.

Thailand has strong potential for solar energy and experiences extensive air-conditioning usage throughout the year. Meanwhile, the residential, commercial, and industrial sectors are placing greater emphasis on energy management and electricity cost control.

GREE’s energy solutions integrate solar power generation, energy storage, air-conditioning systems, and intelligent energy management to improve the efficiency of clean-energy utilization. This approach also supports GREE’s evolution from an air-conditioning provider into a comprehensive energy solutions provider.

Going forward, GREE Thailand will promote the application of these technologies according to the specific requirements of different buildings and projects, including residential properties, commercial buildings, industrial facilities, and large-scale developments. The goal is to help reduce dependence on conventional energy sources and support the transition toward low-carbon and zero-carbon operations.

Empowering Dealers and Installers to Grow Together

Dong Mingzhu stated, “Dealers and installers are not merely distribution channels; they are key partners in establishing the foundation for and driving GREE’s long-term growth in Thailand.”

With their close connection to end users through product recommendations, system design, installation, and after-sales service, dealer and installer networks play an essential role in market development. Building a professional, stable, and sustainable partner network is therefore one of the foundations of GREE’s business development in Thailand.

GREE Thailand will provide comprehensive support to its partners through product training, technical skill development, in-store product displays, marketing support, project-business assistance, and after-sales service systems.

The company also plans to introduce digital systems for distribution channel management to improve the efficiency of inventory, sales, pricing, and service management, while working with partners to build a stronger business ecosystem that supports sustainable long-term growth.

Understanding the Thai Market and Turning Long-Term Goals into Action

Dong Mingzhu noted that the Thai market still offers substantial opportunities for further development. The team must therefore establish clear long-term objectives and translate them into day-to-day actions, from expanding distribution channels and engaging with customers to product promotion, installation management, and after-sales service.

GREE Thailand is committed to conducting business in alignment with the local context by developing a deeper understanding of Thai culture, market characteristics, and consumer needs. This enables the company to provide products and solutions suited to a wide range of applications, including residential properties, commercial spaces, hotels, hospitals, schools, data centers, industrial projects, as well as cold-chain and refrigeration systems.

At the same time, the company will continue communicating through digital media and platforms widely used by Thai consumers, including TikTok and Facebook. Content will feature real-world product testing, technology comparisons, project references, and user experiences to demonstrate GREE’s product quality and technological expertise in a clear and tangible way.

Dong Mingzhu’s visit to Thailand reinforces GREE Thailand’s development direction, centered on independent innovation, the use of genuine copper and quality materials, and building trust through reliable products. These efforts are complemented by the application of solar energy technologies and zero-carbon energy systems to support environmentally responsible development across the region.

GREE Thailand will continue to strengthen its products, technologies, distribution channels, and service systems while growing alongside dealers, installers, and business partners. The company remains committed to delivering reliable, environmentally responsible, and intelligently integrated products and comprehensive solutions for consumers and businesses across Thailand.